The #LyftCreatives movement is all about being, well, creative. And there's no shortage of imagination in the Lyft community. Drivers come up with endless ways to express themselves and engage with passengers. For one S.F. driver, his passion includes paint, chalk, and artistic vision. Introducing ChalkCar — a ride covered entirely in chalkboard paint that acts as a mobile canvas where passengers can tap into their inner Basquiat. We recently chatted with ChalkCar's pilot, Grant, to find out how his idea came to life and how we can encourage the next generation of ChalkCars throughout the nation.
Where did you get the idea for ChalkCar?
I decided to create ChalkCar one year after being inspired by the art cars and the participatory culture at Burningman. I thought it would be fun to turn my 2001 Toyota Echo into an art car. However, I had many different ideas about what the car would be: I thought maybe I could glue stuff all over, or paint a design, but I really wanted to give others the chance to participate. I would often see businesses use chalk boards for signs and menus and I thought that could be the answer. Once I started leaving chalk on top of the car when it was parked, it really took off into the social art experience it is today.
How much did it cost to become ChalkCar?
I believe it cost between $80 and $100 for all the supplies, including:
- Masking tape
- Paint: Rustolium Chalkboard spray paint which turns out to last two years before I need to repaint.
What's the best part of being ChalkCar?
ChalkCar is for everyone. It feels great to see people stop and take a moment to be creative and participate in my crazy idea. I hope to leave people with an unfinished experience that they get to finish the way they choose.
Aside from the opportunity for creativity, how else do you offer your passengers a 5-star experience?
I believe that a 5-star experience is purely about connecting with one another. We are so often, as consumers, given a shallow interaction, a smile, and then are hurried along. I feel that the culture of Lyft really allows you to get to your destination safely, and whether you're having a bad day or a great day, your driver will be genuinely interested in your story. Often passengers are just as interested in my story as I am with theirs. We rarely have the opportunity to have an impact on another person's day, but with Lyft we have the opportunity make to make a positive impact on one person at a time.
What advice do you have for someone who wants to be a #LyftCreative?
I would tell an aspiring #LyftCreative to think about the experience they want to create and reduce it down to its simplest form. With ChalkCar, it's about participation and creativity. Once I had those goals in mind, it was easy to find chalkboard paint as the method to reach my goals. I would also say that you have an opportunity to iterate. Try something, see how it goe,s and adjust it. The best part about Lyft is that you have an endless supply of people to give you feedback. Make small improvements to your ideas often, and soon you will have a fully flushed out #LyftCreatives experience. Just remember it's okay to start over or completely change your idea at any point. It's about the journey, not the destination.
Do you have a #LyftCreatives ride we should showcase? Let us know by emailing TheHub@Lyft.com.