Although Lyft Line might seem different, it actually allows Lyft to return to its roots of redefining the ridesharing revolution. Lyft Line allows drivers to pick up multiple passengers on overlapping routes to maximize your car's potential. Of course, the drivers' biggest concern has been how accepting these requests will impact our potential earnings. Passengers are paying a discounted rate. Do drivers accept a similar reduction? No, we don't. In fact, drivers have an opportunity to earn even more while driving the same route.
When your Line is matched with two passengers, that's when the magic truly happens. Take a look at the diagram below:
In the example above, the first passenger is picked up (point 1), heading to destination A. En route, you pick up the second passenger (point 2), who’s going to destination B. Before Lyft Line, your ride would have ended at destination A; now, the ride is extended to destination B. The longer route represents more money for the driver.
Those little detours from the main route add up and will contribute to higher earnings, all while giving the passenger a lower price and more incentive to use Lyft.
For those familiar with San Francisco, let’s use a more specific example. Over the weekend, I picked up a passenger in the Mission who was headed to Hayes Valley (a pretty short ride). En route, I picked up another passenger in the Mission who was going out to Crissy Field, across town.
Had the first ride been a standard Lyft, I would have received slightly more than the minimum charge. With the second passenger, I earned about three times the minimum.
That may be an unusual case, but Lyft has crunched the numbers and estimates that a typical Line ride will earn the driver more than a standard Lyft. It’s also a more efficient use of your expenses (gasoline, vehicle maintenance, etc.), reduces traffic congestion, and is easier on the environment.
Results like this depend on growing the passenger base and fortunately, that is happening. Since launching here in San Francisco earlier this month, I've seen the number of Lyft Line requests increase dramatically. Passengers love paying the lower price, and they readily agree that they've already started using Lyft more as a result of the program.
Passengers also love sharing the ride with somebody new. I've had passengers exchange contact info upon exiting and even had a case where the second passenger chose to get out a block early at the first drop off to continue continue chatting with her new friend.
Lyft Line: a win-win proposition for all involved!