It’s been hard to miss Lyft in the headlines lately. Thanks to major partnerships with Disney, Budweiser, and NFL players like Richard Sherman, more people are talking about drivers — and requesting your rides — than ever.
You’re in Good Company
Chance the Rapper and NFL players aren’t the only ones promoting Lyft. We partnered with Disney to create Minnie Vans, hosted a secret show with Moon Taxi during the eclipse, and delighted New York City passengers with Cardi B., who holds the No. 1 song in the country.
To top it all off, everyone tuning in to prime-time shows and football games will have Lyft on their mind, thanks to our two new commercials. Jeff Bridges rides the Oregon Trail, and Tilda Swinton and Jordan Peele orbit the moon, all while explaining why it matters how you get there.
Spotlight on Our Leaders
Jennifer, the Nashville leader behind the Critical Response Line, recently sat down with the Huffington Post to explain why great support matters — then John amplified her thoughts with a CBS reporter, saying, “Taking care of people is good for business.”
It’s values like these that drive Lyft forward every day, and help land both of our cofounders on Fortune’s “40 Under 40” list.
… And Our Drivers
Offering 24/7 phone support made waves with drivers and reporters, with CNET pointing out, “[Lyft] introduced in-app tipping and immediate driver payout years before [others] rolled out such features.” One thing they didn’t mention: We also added new features to assist deaf and hard-of-hearing drivers.
Amping up Demand
Most importantly, your rides are a clear alternative to drunk driving, a fact that Budweiser put front and center in the commercial we created together this year. Our efforts are working: In Chicago alone, this police chief credits Lyft with helping reduce drunk-driving incidents by 31%.
Thanks to all of your efforts, we’re seeing no signs of slowing down anytime soon. Here’s to the holiday season! We have a hunch it’ll be our busiest one yet.