First there was the Carstache, the large and lovable original. The Carstache put Lyft on the map by turning heads, but proved to be a bit cumbersome over prolonged use. Its miniaturized successor — the Cuddlestache — was an instant classic, but still lacked a certain Je ne sais quois. For one thing, it didn't light up. Enter: the Glowstache.
This morning's Wired article has an in-depth look at our new icon. Each ’stache comes with a kit of its own, including a one-size-fits-all dashboard stand and charger. You hold the power to turn it on, off, or prompt a pulsing glow to attract your passengers' attention.
The Glowstache will be debuting in different cities at different times, so stay tuned for news about when it's coming to you. Craving more Lyft swag? Head to Shop Lyft to stock up in the meantime.
With the Glowstache's introduction comes the dawn of a new era. We've upped your ’stache game, unfurling the road to your new Lyft experience — and there's plenty more where this came from.