Your Glowstache and Lyft emblem are more than just car decorations. Here's the lowdown on wearing trade dress, and why it's so important.
What is trade dress?
“Trade dress” is something visual (like a design or symbol) that’s worn to show your association. In our case, it shows passengers and authorities that you drive with Lyft. The square Lyft emblem is our official trade dress.
When do I wear it?
Every time you're in driver mode, your emblem should be in your lower passenger-side windshield. Think of it as your Glowstache's loyal sidekick.
When don't I wear it?
Take off your emblem when you're not in driver mode, especially at airports. Our landmark airport agreements have specific requirements — wearing the Lyft emblem while dropping off friends outside of driver mode can risk you a ticket.
Remember, your emblem should be on whenever driver mode's on, and vice versa. Thanks for keeping your car appropriately dressed for Lyft rides.