Devin was a driver with a plan. After surviving a motorcycle accident, he was determined to prevent other motorcyclists from suffering the same fate. His crash was caused by a loose pant cuff — an easily preventable issue.
He took sewing lessons from his grandmother, and created a magnetic strap: the "Magstrap," an industrial-strength strip of fabric that can be tightened to any length using powerful magnets. With his invention ready for market, he had one last hurdle to cross: funding. So, he started driving with Lyft.
Driving ended up providing him with much more than funding. After one of Devin's passengers, Kyle, heard about Devin's creation, he jumped on board. The new business partners (and fast friends) churned out a video and Kickstarter to speed up production, aiming for an August 2015 delivery.
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