This might be Lyft’s biggest and best summer yet. We’re expanding Express Drive, launching a new mode with higher pay, and continuing our momentum as the nation’s favorite rideshare company. Read on for some interviews with the people working hard to say thanks by making your experience great.
Got a car in the shop, or an awesome friend who wants to drive but doesn’t have their own wheels? Express Drive is rolling out to additional cities, including Boston and D.C., as we our nationwide expansion heats up.
On the passenger side this week, we’re celebrating the launch of Lyft Premier as our newest way to ride. Drivers with high-end cars enjoy a rate that’s 2x higher for Lyft Premier, now live as a pilot in NYC, LA, and the Bay Area, with more cities in store.
It’s great advertising that helps make any product a success, and — combined with your excellent service — Lyft rides are no exception. CFO Brian Roberts talks with Forbes about the positive results we’re seeing from major marketing investments, including last month’s debut of our first national TV commercial.
Lyft rides tripled from 2014 to 2015 and continue to accelerate, with 11 million total rides in April, up by about four times from the year prior.
READY FOR TAKEOFF
Locals aren’t the only ones benefitting from our growth. Bakari’s been busy landing deals at airports across the country, helping increase driver earnings with longer rides and tips from grateful travelers.
Lyft is now officially welcome at Tucson International — and we celebrated another landmark launch at Sonoma County, which joins the growing list of airports where we inked a partnership before any other rideshare company.
APPLE ♥ LYFT
You might’ve seen a lot of news recently about our friends at Apple. We’re proud to be the official ride to work for Apple employees, and we scored some valuable screen time at their Worldwide Developers Conference (WWDC ’16) announcing enhancements that make it easier for iPhone fans to request a ride. Hear from more CTO Chris Lambert:
(Speaking of Apple: Proud shout-out to our international partner, Didi, who just spilled the beans that Apple got on board as their latest investor.)
MORE OPTIONS, MORE PASSENGERS
It’s now possible to request a ride from Amazon’s virtual assistant, get groceries delivered in Denver, and schedule a ride up to 24 hours in advance. (In light of these launches, we’re not surprise the Wall Street Journal asked Logan for his comments on work-life balance. ;))
"Lyft is a step ahead of the ride-share giant. The feature sets it apart from Uber and could prove to be a draw for new customers."
Curious how we can build all these features so quickly? Check out this Q&A with our Director of Product Design, Frank Yoo, a longtime Lyfter and industry leader.
DRIVERS IN THE SPOTLIGHT
We’re thrilled to see Portland driver Kelsey featured in Conde Nast for using Lyft to help fund her cross-country trip. She’s in great company as our latest celebrity driver, joining the ranks of Shaquille O'Neal and Ghostbusters (full disclosure: a real driver, not a ghost, was in charge of that Ecto-1).
Marketing Director Gina shared a bit with Automotive News about the strategy behind these buzzworthy stunts:
“It’s always been about authenticity and really telling a story about the grand vision of what we're after. That, in turn, gives us leeway to do these really outrageous, fun, authentic things that are all about celebrating people and connecting people. People feel technology is contributing to isolation in society. Lyft is the exact opposite.”
Thanks for all you're doing to help spark those connections and drive this movement forward.