We’re always thinking of new ways to drive demand for your rides, and that includes building partnerships with nationally and globally renowned brands. Every driver benefits when we partner with these household names — but we want to be clear that special ride requests like Taco Mode are 100% optional for drivers.
All Lyft partners are chosen with three things in mind:
How well they align with the values of Lyft, and our community
Their commitment to helping us provide driver benefits
Their ability to reach passengers and drive demand
We know many of you have questions about Taco Bell specifically, and wanted to share the behind-the-scenes decisions that led to the launch of Taco Mode.
Why Taco Bell?
We created Taco Mode to celebrate an experience we knew drivers were already having with passengers: making a stop at the Taco Bell drive-thru on the way home.
We strive to create unique in-car experiences that increase ridership and passenger loyalty. Taco Mode takes an innovative spin on food delivery by bringing the people to the food — and extending the ride.
Giving Drivers a Choice
New modes that add an interactive element to the driver experience will be optional for drivers. For those who drove during Bieber Mode, you may remember it was automatically turned on because it didn’t require anything additional from drivers. Since Taco Bell does require new driver action, it’s opt-in only.
Small Pilots with Real Drivers
We consult with drivers before making any decisions that could affect your car and your earnings. With Taco Mode specifically:
We’re starting with a pilot program of 15 drivers in Orange County, California.
Both the driver and passenger complete a survey after each Taco Mode ride.
We’re interested in learning things like whether passengers bring the food home or eat it in the car, and how we might solve for any possible messes.
We also want to know if these rides will increase driver earnings.
In short, we consider drivers at every stage of a new partnership. After the initial launch, we’ll use driver feedback to customize a great experience for everyone if it rolls out nationwide.
Other Recent Partnerships
Walt Disney World: Guests of select Walt Disney World® Resorts can now request a Minnie Van™to go wherever they want in the park.
Amtrak: This one-year partnership positions your rides as the preferred rideshare option for Amtrak users in more than 500 locations across the US.
Delta: Created for Delta SkyMiles members, this partnership reached millions more who saw Lyft ads at the airport.
Budweiser: In an effort to reduce drunk driving and make our roads safer, we gave away 80,000 free rides for this first-of-its-kind partnership.
We’ll keep you updated on Taco Mode: If and when it’s rolling out near you, and how you can choose to participate, should you want to. If you have any more questions or comments, please reach out to your local DAC member.