The rumors are true: We’ve partnered with Justin Bieber, international pop star, to turn your rides into the talk of the nation. Here’s what you can expect when the Lyft community catches Bieber fever.
Get Ready for Bieber Mode
For one week, starting this Thursday at 9 p.m. PST, you’ll be seeing requests from passengers using Bieber Mode. They’ll get a classic Lyft ride, and as long as their ride costs at least $5, they’ll get a link to download the Biebs’ new album for just $5, plus a $5 credit towards their next ride. Since Beliebers are everywhere, Bieber Mode is, too. It’s the first (but not last) time that every Lyft driver is involved in a special mode.
Investing in Demand With Justin
We worked with the Biebs to design a partnership that’ll benefit drivers in the short and long run. You’ll see an initial wave of ride requests from Beliebers of all kinds, whether they’re already loyal Lyft passengers or they’re completely new to ridesharing. Long after the album’s release, those first-time riders will have the Lyft app handy the next time they need a safe, reliable ride (plus that $5 credit to sweeten the deal).
It’s Your Time to Shine
With this many new passengers trying out Lyft, first impressions are everything. Show them what our community’s all about.
- Ace the welcome. Greet every rider using their first name and a smile. (“Hey, John! Thanks for choosing Lyft. How’s your day going?”)
- Encourage singalongs. Keep Justin Bieber’s biggest hits queued up, like his new single “Sorry” or the classic “Baby.” Don’t be afraid of a little in-car karaoke: Share your best performances with us using @Lyft and #LyftBieberMode.
Introducing $5 Ride Minimums
Some diehard Beliebers might not be able to wait until they need a ride someplace. To make sure you’ll get paid fairly for every trip, we’ve set the minimum cost of every Bieber Mode ride to $5.
If you get a call from an excited passenger who just wants the album link, remind them that they’ll need to take a ride that’s worth at least $5, and cancellation fees don’t count. Let them know that Lyft is known for its in-car experiences, and offer a quick trip around the block blasting their favorite Bieber tune.
There’s more to come from our biggest celebrity partnership yet. Stay tuned! You never know where Justin will pop up next. (Wink, wink.)