From our first TV commercial to a game-changing new feature, the team at Lyft HQ is working around the clock to continue our momentum as the nation’s preferred rideshare platform. As one outlet reports, our growth in the last three years has been pretty remarkable, and we’ve got no plans of stopping any time soon.
Rides in Advance
You’ve probably been asked by friends and passengers if it’s possible to schedule a ride with Lyft in advance — and soon, the answer will be yes. We’ll be testing a new feature in select cities this summer that gives passengers the option to schedule rides with up to 24 hours’ notice, as the LA Times reports.
(Drivers, take note: Because passengers will enjoy added convenience, we'll make sure you’re paid a higher minimum for scheduled trips. Your experience won’t be much different than on-demand rides, but we’ll make sure you’re prepared before the pilot arrives in your city.)
Trombones on Demand
Rides on demand will continue to be core to our mission, of course — just like making people smile. In New Orleans last month, we combined the two and teamed up with Trombone Shorty to offer Jazz on Demand, part of a big marketing push for the city's local festival.
Taking Care of Business Travelers
Speaking of ways to ride, you might notice more requests from the commuter crowds with the launch of business mode. Passengers can now create a business profile to keep their ride receipts and payment methods better-organized, as VentureBeat reports.
And Now, a Word From Pete
Forbes sat down with Pete Morelli, our VP of Engineering, to get the lowdown on features we’ve built to delight drivers. In Pete’s own words: “A lot of our work has to do with taking care of drivers and making them happy.”
Hidden Gems From Drivers
It’s not just HQers in the spotlight this month. Top drivers Desiree and Tiffiny were tapped by Bustle to share insider tips for tourists in their cities, spilling the beans on the top 7 Vegas hotspots outside the Strip and where to go in Honolulu.
One Last Thing
Thanks to everyone who shared the news of our very first TV commercial, which you might’ve seen in its premiere during a Warriors game. AdWeek has the scoop on its nationwide rollout:
“According to Lyft, 75 percent of the TV spots will run during prime-time hours targeting 18- to 34-year-olds with top-performing networks such as Comedy Central, MTV, Adult Swim and Freeform. Another 25 percent will run digitally in full episodes on AMC.com, ABC.com and TBS.com. The spot also will air via video-on-demand through Viacom, Turner and YouTube.”
And on a final note, how about that new animation in the TV series “Silicon Valley"?