When it comes to taking pics with passengers, the easy part is getting them to smile for the camera. Creating the perfect Lyftstagram, on the other hand, requires a little creativity! Whether you’re looking to be featured on Lyft’s official Facebook page or Twitter stream, or if you just want to capture some fun memories from the car, we’ve got the inside scoop on what makes a top-notch Lyftstagram straight from Zach Cole, HQ's social media guru.
1. Fill the frame. Make sure you've got a combination of driver and passenger(s) with big smiles, a fistbump, or a 'stache — bonus points for including all three.
2. Light it up! If it's nighttime, turn on your dome lights rather than using the flash.
3. Add a story. A picture's worth a thousand words, but everyone loves some context to go along with it. When posting your Lyftstagram to the Lounge, be sure to mention what made the ride special and your passengers unique.
Now that you know the essentials, we’ve rounded up some superstar Lyftstagrammers from around the nation to share some advice from the road on getting your passengers in on the fun.
I've found that taking photos at the end of the ride has worked really well. Also, if I have a large group, I'll pass out pink mustaches, and that gets them very excited for a photo. If my passengers and me are having great conversation during the ride, it translates to great pictures. Taking the time to really connect with them goes a long way and also taking photos with repeat users is a fun way to keep them excited about Lyft. One last tip is that I try to vary the types of pictures I take, so I will try different angles and think of creative ways to incorporate the mustache into a shot.
— Matt Hannon, Boston
The easiest thing to do is to use props. I use my Lyft bear. People love things they can touch and make personal in a photo. Don't make it look forced, or it will come out in the photo. Fistbumps always work since it's part of the Lyft culture. But anything with the pink mustache is best. I've also installed bright led lighting in my car to help with photo taking at night. But if you get them super stoked about Lyft, they will take a pic.
— Brandon Lyons, DC
Honestly, Lyftstagrams just happen on the whim! Usually it’s when passengers are extremely expressive and positive about their experience, I just open up the camera app and ask people to get in! Sometimes mentioning that these photos will be shared with HQ helps a couple people feel exclusive
— Viet Tran, OC
After passengers know I have a themed Lyft, and I tell them that other folks have their pics and videos on my social media pages already. Half of the time, the passenger will say, "Cool, I will go follow you now!" If they do, I instantly respond with, "Right On! Then we need to get a pic of you with the Stache!" or "Awesome, then we need to snap a quick pic that I can post of my new Puddin-Pal!" It doesn't work every time, but that is how I approach it to avoid any awkward moments like "Hey, can we take a picture?" and them thinking, "why?"
— Matt Ratliff, Nashville
Every driver has their own style when it comes to Lyftstagrams. The thing to remember is to be yourself and have fun! We have no doubt that you'll soon be fistbumping your way to social-media stardom.