Most people hear about us from their friends, family, or Conan O'Brien, but the best Lyft brand ambassadors are drivers. We chased down some 5-star referral heroes and asked them to share their secrets to growing their local communities.
By partnering with local businesses, bars, and events, Chicago's own Marcus creates custom promo codes to maximize his referrals. The majority come from hitting the streets with street-team-savvy friends. “The more drivers that come out with me and show Lyft spirit, the higher our success at getting new 5-star passengers for the community.”
Don't forget friends in the backseat. Nicole uses her time during rides to make sure everyone has the app, and offers her cards to anyone who doesn't — they always appreciate a freebie. "Please pass me along when you are done," she writes on the card. "Fewer trees, more passengers."
Out-of-towners who need a ride around Bean Town love Boston driver Henry, who's leading the Lyft nation in code activations. You can find him standing outside of large events and festivals, wearing Lyft swag, and chatting to tourists. He credits most of his passenger referrals to his famous one-liner: “Do you want a free ride to the airport?” Works every time!
Some drivers are motivated by the referral bonus, while others just love talking to people — but every driver who brings on a new passenger is helping the community grow and flourish, and seeing their efforts pay off with more rides.