Have you ever wondered where the name "Lyft" came from, or who designed our logo? Who dubbed us "Your friend with a car," anyway? Meet Harrison, Wisconsin native and Creative Lead on Lyft's illustrious Brand Team.
A key figure at HQ since Day 1, Harrison sees the ’stache as much more than a form of transportation: "We're passionate about bringing people together who otherwise would not have met."
How did you get started with Lyft?
I started as an intern with the original company, Zimride, working on videos and design projects. When I got to know the people here and the passion they have for the world they want to live in, I knew this was for me.
I was tasked with creating a logo for a new on-demand version of Zimride, and I’m so incredibly grateful to our founders, John and Logan, for empowering an intern to play such a crucial role in branding what would become Lyft. My first title was “Brand Jedi.”
How do you explain Lyft to someone who's never heard of it?
It really depends. You have to know it’s a smartphone app people use to get around, but there's so much more. It changes the way your day goes, how you’re getting to work, how you’re going out on Saturday night. Ultimately it will change your week, month, year — it will change the way you live. So there's Lyft, the smartphone app, and then there's the community of people.
Do you have a favorite Lyft experience?
My favorite Lyft ever was with Shelby, who is now out in Chicago – shout-out to our Chicago drivers! She picked me up after a long day at work, and I was immediately comforted by her. She turned on Frank Ocean, one of my favorite artists, and we talked about him and hip-hop the whole ride. It was everything I needed at that moment and I will always remember that Lyft.
Describe Brand Team's mission.
We’re focused on spreading the word of Lyft to every new city. Using our tools – video, design, content, and experience – we're here to share the goodness drivers create in their cars and foster the best communities everywhere Lyft goes.
How are #LyftCreatives a part of that vision?
The idea behind #LyftCreatives is defining what makes your ride special. That could be a “Wow!” factor if you’re putting on a big show, or it could involve showing a personal side of yourself and creating conversation around that. You’re trying to surprise and delight passengers by showing how your ride reflects you. With #LyftCreatives we’re able to hone in on who we really are and share that with the world.
What’s one thing you want every driver to know?
John has said this before, and I hope every driver thinks about it when they're on the road: You’re part of a movement, and this is only the beginning. You are the pioneers, the forerunners of something much greater. With your help, we'll live in a world where people are brought together through community, where strangers can trust each other.
Every movement starts with a few great individuals, and we consider our drivers those individuals that will change the world.
Office Hours takes you behind the scenes at our San Francisco headquarters to meet the dedicated crew that keeps Lyft rolling. Tune in next week to for Q&A with Christy from our Growth Marketing Team.