The merge of our online communities for drivers, which united our city-specific Facebook groups into six larger regions, sparked some discussion about how to preserve the hyper-local spirit of Lyft. This perspective is brought to you by Peter, a driver and writer for the Creative Collective. The transition to the regional Facebook groups was difficult for many drivers who felt like they'd lost their local Lyft identity. I saw too many members of our crew saying that they either turned off notifications to the Midwest Lounge or left it completely, which was heartbreaking since Lyft culture is something I personally enjoy — I didn't want anyone to miss out.
After reconnecting with some of my fellow Minnesota drivers, I asked for their support in changing the atmosphere in our online community. They gave me the green light, and we dove right in.
I knew we needed to rediscover common ground across the community. I started by asking questions about drivers, recognizing other great drivers, posting pictures of my kids with the pink mustache, and leaving positive quotes.
The interesting thing is that it didn’t take long for people to get on board and join in the fun. I started getting friend requests and Facebook messages from drivers all over the Midwest. They were loving the surge of positivity. Our Minnesota Lyft drivers started noticing more posts to the Regional Lounge with people sharing their fun Lyft stories, driver hangouts, and even Lyft Byngo.
The point of all of this isn’t to get rid of the “negative” posts. We all need to vent sometimes, and we're stronger with each other's support and empathy.
Lyft drivers need both a regional and local identity because we’re a community and a family. We must strive to embrace the victories with the challenges while grow together. We’re in this for the long haul.
Say hello to Peter in the comments, and tell us how you're keeping community local.