We wanted to share more about a new program we’re testing, Round Up & Donate. For those who haven’t seen it already, the below ad appeared in The New York Times this morning.
Round Up & Donate
Since Lyft launched, drivers and passengers have been a constant source of ideas and motivation that’s helped shape our vision and product. We believe by taking action together, we can have a positive impact. Starting in the next few weeks, we’ll be testing a new program called Round Up & Donate. Passengers will have the option to round up their total fares to the nearest whole dollar and donate the difference to a non-profit organization.
So, for example, if a passenger has opted into the program and their fare is $12.75, we’ll round up the total to $13. That difference of $0.25 will then be donated to a charity.
Increasing Awareness and Demand
This program provides an opportunity for passengers to do good just by sliding in your back seat, and is projected to not only increase awareness, but ridership as well. More rides, more earnings, more good.
It’s Separate From Tipping
Passengers can choose to opt in or out. They’ll turn it on in their ‘Settings’ section — which means they set it and forget it. It’s not part of the tipping screen at the end of each ride.
You’re Sitting for Something, Too
This isn’t just for passengers — it involves the entire Lyft community. In fact, you’ll be driving the movement forward with every ride you give. We’re working on other ways for drivers to actively participate, and will keep you posted on those opportunities. In the meantime, we’d love to hear your thoughts on Round Up & Donate. Email us at email@example.com with any questions, comments, or concerns.
We’re Paying Attention
We’ll be keeping close tabs on this program and will report back on its impact. Keep an eye on the Digest for updates on timing, specific non-profit details, and more in the next coming weeks.
Let’s see where mobilization, action, and goodwill can take us.